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Marketing Agency Invoice Template

Marketing agencies billing for campaigns, SEO, paid ads, content creation, and monthly retainers need to itemize their services clearly. This template helps you separate management fees from ad spend reimbursements easily.

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Typical Marketing Agency Invoice Line Items

Common services billed on an agency invoice:

ServiceDescriptionQtyRate (₹)Total (₹)
Monthly Marketing RetainerComprehensive marketing strategy and execution1₹85,000₹85,000
Google Ads Management (1 month)Campaign optimization and bid management1₹18,000₹18,000
Social Media ManagementContent creation and posting for 30 days30₹2,000₹60,000
Content MarketingSEO optimized blog articles8₹5,000₹40,000
Email CampaignNewsletter and promotional email setups3₹8,000₹24,000
Analytics & Monthly ReportPerformance tracking and reporting1₹5,000₹5,000
Ad Spend ReimbursementDirect pass-through of platform ad spend1₹45,000₹45,000

GST for Marketing Agency Invoices

Advertising and marketing services generally fall under SAC 998361. An 18% GST applies. Ad spend pass-throughs should be clearly separated from your service fee to avoid unnecessary tax complications, though you should consult a tax professional for exact treatment.

Frequently Asked Questions

Find quick answers to common questions about generating invoices with our tool

Separate your agency fee (retainer or project fee) from third-party costs like ad spend or software subscriptions to provide clarity.

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